Episode #55: Paul Voge, Aura Bora

Today on Subscribing to Wellness we are joined by Paul Voge, Co-founder and CEO of Aura Bora. Aura Bora is a sparkling water made from herbs, fruits, and flowers for earthly tastes and heavenly feelings. Their products feature innovative flavors, differentiated ingredients, and wild, whimsical branding. This is a super fun conversation that might leave you feeling extra thirsty.

Episode Fun Facts:

1) Aura Bora closed its Series A funding round, bringing total financing to more than $10 million in September. The funding round was led by Siddhi Capital, with participation from Consumer Ventures, Gaingels, Seaside Ventures and Simple Food Ventures. 2) Paul co-founded the company alongside his wife, Maddie, who is the creative genius behind the brands funky aura. 3) Today Aura Bora is sold in more than 4,000 stores across the country!