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April 20, 2022
Episode #28: Elena Guberman, TBH
Today on Subscribing to Wellness we are joined by Elena Guberman, CEO of TBH. TBH (To Be Honest) is taking on the Nutella category with a much healthier offering that is free from palm oil, vegan, has 3x the protein and 50% less sugar than conventional Nutella.
Episode Fun Facts:
1) The brand was co-founded by Stranger Things star, Noah Schnapp. 2) Elena is a CPG veteran with prior roles at Rodeo CPG, Peeled Snacks, Little Duck Organics, Zero to CPG, and other roles focused on sustainability.
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