Dec. 9, 2024

Episode #125: Jana Goodbaum, Happy Wolf Snacks

Episode #125: Jana Goodbaum, Happy Wolf Snacks

Today on Subscribing to Wellness we are joined by Happy Wolf Co-Founder and CEO, Jana Goodbaum. Happy Wolf is a snack brand that’s reimagining healthy snacks for kids. Jana's journey began when, as a health-conscious mom and former fast-food marketer for Tim Hortons, she noticed a lack of school-safe, whole-food snack options for her children. She took matters into her own hands and began crafting recipes in her own kitchen, leading to the creation of Happy Wolf: nut-free snack bars made with only whole ingredients you’d find at home, naturally sweetened with dates and honey. Happy Wolf recently launched nationwide in Whole Foods and you can also find the incredible bars in many more retailers. This is an episode you will not want to miss.

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