Oct. 2, 2024
Episode #122: Eric Helms, Juice Generation
Today on Subscribing to Wellness we are joined by founder and CEO of Juice Generation, Eric Helms. 25 years ago, yes they are celebrating their 25th anniversary this year, Eric started Juice Generation. The first store was a tiny store in a city that had never even heard of cold-pressed juice, and he was the only employee, but his mission was clear: to make healthy choices more accessible to New Yorkers. The company is still independently owned by Helms, and he is continuing to innovate while making wellness accessible. The brand recently launched Juiced Gelato, the first-ever cold-pressed gelato crafted from the brand’s signature juices, without added sugar or dairy. It took two years and a partnership with an Italian gelato maestro.
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