Episode #118: Gwen Whiting, The Laundress + The Fill

Today on Subscribing to Wellness we are joined by the one and only, Gwen Whiting. She has a unique gift for finding innovative ways to make everyday moments and domestic chores not only enjoyable, but luxurious experiences.

Gwen is perhaps best-known for founding her category-creating premium, eco-friendly laundry and home cleaning brand, The Laundress. Over the course of 17 years, she led the growth of her bootstrapped company to become a household name, through its global expansion, and eventual acquisition by Unilever in 2019.

Since her exit, Gwen had no plans to step back into the laundry room. However, as she watched from the sidelines the brand she built become unrecognizable and her legacy tarnished, she felt forced to create a new brand for both herself and her devoted cleaning enthusiasts.

In June 2024, with a renewed mission and sense of purpose, Gwen launched The Fill, a private members cleaning community and collection of sustainable solutions offering maximized luxury and minimal impact. Placing wellness at the center of cleaning by infusing the power of aromatherapy and its added sensory and experiential benefits.