Episode #08: Steven Vigilante, Olipop

Today on Subscribing to Wellness we are joined by Steve Vigilante, who leads business development at Ollipop. Ollipop is reinventing the soda category, offering a new kind of soda that combines the benefits of prebiotics, plant fiber, and botanicals to support your microbiome and benefit digestive health. Featured flavors include Vintage Cola, Classic Root Beer, Cherry Vanilla, Ginger Lemon, and Strawberry Vanilla. Olipops have about 9 grams of fiber, 45 calories, and less than 5 grams of sugar without artificial sweeteners. The company raised a $10 million dollar Series A in early 2020 and has been off to the races, successfully growing distribution behind a boost in marketing investment and headcount growth.

Olipop Fun Facts:

1) Olipop is one of the first functional CSDs, significantly lower in sugar/calories than Coke or Pepsi while supporting gut health and digestion 2) In just three years since launch, Olipop has reached 100k followers on instagram and 7k+ stores nationwide (including Whole Foods, Sprouts, and Kroger) 3) Flavors range from the nostalgic classics you love such as vintage cola, classic grape, orange cream to novel flavors such as strawberry vanilla and lemon ginger