Episode #06: Siffat Haider, Arrae

Today on Subscribing to Wellness we are joined by Arrae CEO and Co-Founder, Siffat Haider. Siff was a former magazine editor turned wellness and lifestyle entrepreneur. Siff had been undergoing many personal health issues, so she took matters into her own hands and turned to herbal remedies. Through working with and learning from leading wellness experts, Haider, along with her husband and business partner Nishant Samantray, founded Arrae, an all-natural supplement brand, to help people feel their best day-to-day. Since launching the brand in 2019, the pair have been steadily building a growing list of loyal customers

Arrae Fun Facts:

1) Arrae Co-Founders and partners, Siff and Nish, bypassed a big destination wedding and used the cost savings to bootstrap the incubation of Arrae as a company! #priorities 2) As Siff emphasizes, digestion and anxiety are heavily intertwined. As we sense anxiety, our body goes into a fight or flight mode, which makes smooth digestion very difficult. Similarly, when we are having trouble digesting, we often feel a heightened sense of anxiety 3) Arrae's "Bloat" and "Calm" supplements leverage naturopathic/plant-based ingredients to support digestive health. Siff set out to create a digestive supplement that could work in less than an hour unlike many OTC/subscription remedies