Episode #05: Michael Duda, Bullish

Today on Subscribing to Wellness we are joined by Michael Duda, Managing Partner and Co-Founder of Bullish. Mike is both a brand builder and investor with prior investments in Peloton, Harry's, Casper, Birchbox, Warby Parker, and Hu to name a few. Bullish is a uniquely structured hybrid firm: one-part creative agency, one-part consumer investment firm, in which case capabilities from both worlds are deployed to help brands transform opportunities into outcomes. Prior to founding Bullish, Mike spent 13 years at Deutsch Inc., where he became the youngest Partner in the company’s 35-year history overseeing business development, marketing, and corporate strategy. 

Episode Fun Facts:

1) Bullish has evolved the traditional agency model operating as both a creative agency and investment firm. In addition to deploying capital into unicorns such as Peloton and Harry's, the firm has also led the development of marketing campaigns for multinational giants (i.e., Nike, PepsiCo). This expertise in brand building enables Bullish to add significant value to portfolio companies from a unique angle 2) Mike is VERY BULLISH on Dua Lipa 3) Mike has a particular affinity for DNVBs (aka Digitally Native Vertical Brands) as evidenced by the Bullish portfolio