Sex has long been viewed as a “taboo topic”

Sex has long been viewed as a “taboo topic”


Despite the fact that deep down, we all recognize it as being crucial for our overall health and wellbeing.

And how we all got here in the first place 🤷‍♀️

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Dame Products has been committed to smashing that taboo since day 1

But more importantly…

They’re on a mission to make people feel beautiful from the inside-out and see themselves as desirable by giving them the tools they need to experience pleasure to its fullest.

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Alexandra Fine, the founder of Dame Products, originally wanted to be a sex therapist and has her Masters in Clinical Psychology from Colombia.

She intially ventured down this path after recognizing how central our sexual identities and intimate relationships are to our overall flourishing.

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However, she quickly realized this truth wasn’t being reflected in the world of consumerism and life outside of the clinical setting.

So she pivoted from becoming a therapist to applying these insights to the sexual wellness space, which was basically non-existent at the time.

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Her initial idea was rooted in the observation that women are not having as much sexual pleasure as their partners.

This lead to the development of Dame’s hero product, Eva, the world’s first hands free sex toy.

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This was made possible alongside the help of an MIT engineer who transformed Alex’s handmade prototype into a fully functional product.

They initially launched on Indiegogo and raised $570K in 45 days, which jumpstarted their journey to close the pleasure gap.

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Dame has always viewed themselves as part of the health & wellness movement, given their products are designed to make people feel their absolute best.

That, in addition to the large sum of clinical research that’s shown sex can improve

→ Sleep
→ Cardiovascular health
→ Immunity
→ Symptoms of depression & anxiety
→ Cognitive function & overall brain health
→ Self esteem & self worth

And so much more

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Aside from innovating purely for pleasure, Dame is committed to providing high quality sex education through blogs, workshops, email series, and more.

They also have patents on majority of their products and use medical grade silicone, which is the highest grade available.

^ All of which have helped them stand out in the space and remain industry leaders

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Dame Products is available online through their own domain, goop and SEPHORA.

And they just launched in retail at Target last week 🎉

Which is a huge win for Alexandra and her team since customers will be able to see and feel the products in person.

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Check out the episode linked below to hear how…

Dame Products won a lawsuit against the NYC Metropolitan Transportation Authority in 2019 for preventing them from running ads on the subway 👀