March 19, 2023

It’s incredibly rare to find a food product that’s equal parts nourishing as it is indulgent.

It’s incredibly rare to find a food product that’s equal parts nourishing as it is indulgent.

The hardest part about eating healthy for most people is taste. It’s incredibly rare to find a food product that’s equal parts nourishing as it is indulgent. And actually lives up to that promise when looking at the ingredients.

Honey Mama's is one of select few CPG brands that meets this intersection ^ with a bang. Christy Goldsby founded Honey Mama's on a mission to create a better for your indulgence that would leave you feeling nourished and vibrant…

While still tasting hands down delicious.


Honey Mama's is an organic refrigerated chocolate truffle bar made with raw chocolate, raw honey, sprouted almonds, and coconut oil. They’re available in over 3,000 nationwide stores and raised a $10.3M Series A in 2021 led by Amberstone.


In the early 2000s, Christy ran a bakery company in Portland, Oregon with her family.During this time, she was always wellness leaning. She loved fitness, eating healthy, and caring for her mind through meditation. After 6 years, she left her bakery business with a desire to bridge her passion for food and wellness even more. Specifically because one of her close friends had recently been diagnosed with an autoimmune condition called Myasthenia Gravis. Following her diagnosis, Christy started doing a gut health nutritional protocol with her as a way to support.

During this time, her friend not only began to reverse her autoimmune condition…

But Christy had huge “aha” moments about how powerful removing processed foods from her diet were for her health and vitality. This inspired the ingredient profile of what later became the first iteration of Honey Mama's, which launched at the Portland Farmer’s Market in 2013.



Christy wanted the recipe to be

→ Nourishing
→ Energizing
→ Indulgent
→ Low glycemic
→ Easy to digest
→ Entirely unprocessed



The first time Christy made the Honey Mama's recipe that still exists today, she took a bite and realized…

It tasted just like cake batter, yet left her feeling fully energized.

Which is when she knew she had landed on “the one”



Honey Mama's is widely known for their innovative flavors with combos like

🍊 Tahini Tangerine
🌹 Lavender Rose
🍫 Peruvian Raw
🍒 Cherry Hazelnut

Which, aside from their beautiful packaging, helps them stand out in stores.



What’s next for Honey Mama's?
→ More limited edition flavor launches
→ Fun collabs with some of their top retail partners (Costco, Sprouts, Whole Foods Market)
→ Unique iterations of their cake series (Carrot, Chocolate, Birthday)
And more 🥳

Their goal is to continue to innovate in ways that speak authentically to the team, while aligning with requests from their community.



If you’re looking for something to meet your sweet craving that simultaneously gives you maximum nourishment…

This is your brand 👀

This is the new way “to dessert”