Carrying antacids around like candy, anyone?

Don’t worry, you’re not the only one.

———

More than 1/2 of the American population deals with regular GI (gastroinestinal) issues, such as

→ IBS (eg, diarrhea, constipation, stomach pain)
→ IBD (eg, Chron’s disease, ulcerative colitis)
→ Acid reflux
→ Indigestion
→ Heartburn

Making antacids one of the most common OTC (over the counter) medications across the nation.

The global antacid market was valued at $8.5 billion in 2019 & is predicted to top $11.7 billion by 2027 (Bloomberg)

They’re most commonly used to treat heartburn, acid reflux & ingestion… But are also used to counteract various instances of stomach discomfort and pain.


What’s the root cause of these rising rates of stomach issues?
→ Unmanaged stress & mental health
→ Poor diet
→ Eating too fast
→ Eating past satiation
→ Eating disorders (bulimia, binge eating, anorexia, etc.)
→ Environmental toxins crossing into our food system
→ Lack of movement and quality sleep

& more

There’s a wide array of holistic, long term solutions that play a pivotal role in treating these root causes ^

But as goes for immediate relief when flare ups occur… Antacids are an amazing short term solve so people’s lives and careers aren’t put on hold.

However, the main issue with many generic antacids is their ingredient panel. Specifically the inactive ingredients (non-therapeutic ingredients) Especially when you’re taking these regularly, as many Americans do (~25% take antacids 1x a week), those “non-optimal” synthetic ingredients like:
→ Corn Starch
→ FD&C Red 40
→ FD&C Yellow 5
→ Artificial flavors
→ Talc
→ Maltodextrin (sugar replacement that acts a stabilizer)

…can add up

& potentially even worsen your stomach complaints

———

Wonderbelly is on a mission to provide consumers with antacids they feel comfortable (and even excited) about taking daily. They’ve delivered on this by creating a product that’s equally as effective, but has recognizable ingredients. They’re also dedicated to de-stigmatizing stomach issues in general and providing accessible education around them.

This doesn’t just mean through content, but product innovation as well…

Starting with their A+ flavors like

🍓 Strawberry milkshake
🍨 Lemon sorbet
🍉 Watermelon mint


They want to make “popping antacids” cool, not something to be ashamed of. This is especially important to the co-founder, Lucas Kraft, who started Wonderbelly after recovering from bulimia as a young adult. Having taken antacids throughout his recovery and still to this very day…

He and the entire team care deeply about spreading awareness on these issues & helping others not feel so alone in their journeys. Wonderbelly was founded in 2021, so they’re just getting started in helping people across the globe remedy their stomach issues with confidence.